Find Out Sales Turnover is the total money a business makes from selling goods or services in a period of time.


Sales turnover is more than just a number. It shows how well a business is doing and how fast it is growing. Whether you run a small shop, manage a startup, or track a company’s performance, knowing sales turnover can help you make smart choices.
In this blog, we will explore what sales turnover means, why it matters, and how to find it in simple steps. The language will stay easy, with short sentences and smooth flow so that anyone can understand.
Understanding Sales Turnover in Simple Words
Sales turnover is the total money a business makes from selling goods or services in a period of time. Think of it like the heartbeat of a company.
Every product sold or service provided adds to this total. It does not include profits yet, but it shows how active the sales side of the business is.
For example, if a bakery sells 1,000 cakes in a month at ₹200 each, the sales turnover is ₹2,00,000.
Why Sales Turnover Matters
Turnover is not just for accountants. It is a key sign of business health.
- It shows how fast money is coming in.
- It helps in planning for growth.
- It gives a base to compare performance with past years.
- It also helps banks and investors check the stability of a business.
In short, without knowing turnover, business decisions become blind guesses.
How to Find Out Sales Turnover Step by Step
Finding sales turnover does not need complex math. You just need to follow simple steps.
Collect Sales Data
Gather all invoices, receipts, or sales reports for the period you want to measure.Add Up the Sales
Total the amount of money earned from sales. Do not include GST or other taxes in this figure.Check Returns and Discounts
Subtract any sales returns or discounts given to customers.Get the Final Turnover
What remains is the sales turnover for that period.
This method works for daily, monthly, or even yearly turnover.
Common Tools That Help in Tracking
Today, most businesses use software or spreadsheets. Excel, accounting apps, or ERP systems can calculate turnover quickly.
Even so, keeping manual records is still possible for small setups. A simple sales register or cashbook can track turnover, though it may take more effort.
Signs That Sales Turnover is Growing
Finding out turnover is one thing. But watching its trend is even more useful.
- Rising month after month shows business is expanding.
- Sudden drops may signal market changes or problems in sales strategy.
- Seasonal ups and downs are normal for many businesses like fashion or travel.
By checking regularly, you can spot these patterns early.
How to Find Out Sales Turnover in a Company Report
If you are checking another company, you may not have their internal data. But still, some sources help.
- Annual reports often share turnover details.
- Company filings on government websites may show sales figures.
- News articles and industry reports sometimes include turnover estimates.
These numbers may not be exact, but they give a fair idea of performance.
The Link Between Turnover and Profit
Turnover shows money earned, while profit shows what is left after costs. A company can have high turnover but low profit if expenses are high.
For example, if the bakery earns ₹2,00,000 in turnover but spends ₹1,90,000 on flour, sugar, wages, and rent, the profit is just ₹10,000.
This is why turnover is only the starting point. Profit tells the real story of success.
Mistakes to Avoid While Calculating Turnover
Many people make small errors that can lead to wrong results.
- Counting tax amounts as part of turnover.
- Forgetting to subtract sales returns.
- Mixing revenue from other sources like interest or rent.
- Using estimates instead of actual sales data.
A clear system avoids these mistakes.
How to Use Sales Turnover for Planning
Once you find out turnover, you can use it in smart ways.
- Set sales targets: Compare past turnover to fix new goals.
- Plan inventory: Higher turnover may mean keeping more stock ready.
- Review pricing: If turnover is rising but profit is not, pricing may need changes.
- Measure team performance: Sales teams can be guided based on turnover growth.
This makes turnover more than a number. It becomes a tool for success.
Checking Sales Turnover in Small vs Big Businesses
For a small shop, turnover may be just a few thousand per month. For a large company, it may run into crores.
Yet, the method to find it stays the same. What changes is the size of data and the detail required.
Small businesses may manage with simple notes. Big ones often need digital records and audits.
How to Find Out Sales Turnover Quickly
Sometimes you may need turnover in a hurry, maybe for a loan or tax filing. In such cases:
- Use accounting software with automated reports.
- Maintain updated records daily instead of waiting for month-end.
- Cross-check with bank deposits for accuracy.
These shortcuts save time and reduce errors.
Final Thoughts
Sales turnover is like the pulse of a business. It shows movement, growth, and future potential. Learning how to find out sales turnover is not hard. With regular checks, clear records, and simple calculations, any business owner can track it.
When turnover is known, decisions become easier. Planning becomes smarter. And growth becomes possible.
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